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A street of new brick homes

For developers

One partner for the sales and marketing of your development.

We assess your development, choose the right local agency and agree who delivers what, including a dedicated new homes contact, with group marketing and reporting behind them.

Discuss a development
How it works

How the partnership works

The relationship begins with ANG.

You agree the partnership with the group, so responsibilities are clear from the start. Delivery then happens locally, through an agency that knows the market.

01

We assess the development

Location, product, likely buyers and delivery requirements, measured against your commercial objectives.

02

We select the local agency

The agency in the group best placed for the location and buyer profile takes on local delivery.

03

We agree responsibilities

Who does what, including a dedicated new homes team member as your day-to-day contact.

What’s included

The support behind local delivery.

Each element is scoped to the development. We tell you what is included and what is available as an option before anything is agreed.

A street of new brick homes
Site viability and valuationsAn early view on viability, values and the right product mix for the location, before and during planning.
Included
Marketing strategy and campaignsA launch and sales plan for the development, delivered by the group marketing team.
Included
Property and development presentationPhotography, CGI coordination, brochures, site signage and web presence.
Included
Enquiry handling and follow-upEvery enquiry answered, qualified and followed up, with outcomes recorded.
Included
Local agency knowledge and salesViewings, negotiation and buyer care from a local team that knows the market.
Included
Reporting and performance reviewsA monthly report and regular review meetings against the agreed plan.
Included
Group systems and operational supportSales progression, compliance and administration handled through group systems.
Included
Staffing the sales suiteTrained staff for the show home or sales suite during launch and agreed opening hours.
Where required
Assisted MoveHelp for buyers who need to sell an existing home before they can reserve.
Where offered

The journey

From first discussion to final plot.

Six stages, with regular reviews built in so activity changes when the evidence says it should.

  1. 01

    Discuss

    The development and your commercial objectives.

  2. 02

    Assess

    Location, product, audience and delivery requirements.

  3. 03

    Agree

    The agency, people, marketing plan and responsibilities.

  4. 04

    Launch

    The campaign and development presentation go live.

  5. 05

    Review

    Enquiries, viewings and sales outcomes, regularly.

  6. 06

    Adjust

    Activity is changed using the evidence.

Reporting

What you’ll see each month.

Every developer receives a regular report with the same measures, each defined, dated and compared with the previous period and the agreed plan.

Monthly development reportReport structure · figures appear once a partnership is liveThis monthvs last monthvs plan
Qualified enquiriesEnquiries that meet the agreed buyer criteria, by source.
Viewing appointmentsBooked and attended viewings or show-home visits.
ReservationsReservations taken, with plot and price.
Conversion ratesEnquiry to viewing, and viewing to reservation.
Sales progressionReservations moving to exchange and completion, with any at risk flagged.
Marketing plan and campaign reviewPlanned activity for the month ahead, how each campaign performed, and a review of portal listings and presentation.

On GDV. We don’t publish “GDV saved” figures. Any claim about protecting or improving development value is set against a comparison agreed with you at the start, and limited to what can reasonably be attributed to our work.

Delivered locally

Agencies that know the market.

Your development is presented by an agency already known in the area. Buyers searching for new homes are directed to that agency’s website.

Wilson

Bolsover, Derbyshire

An independent estate agency known locally for straightforward advice and a team that has served the area for years.

Sales · Lettings · New homesVisit Wilson →

Fidler Taylor

Matlock & Ashbourne, Derbyshire

A long-established Derbyshire agency with deep roots in its market towns and the surrounding Peak District villages.

Sales · Lettings · Rural propertyVisit Fidler Taylor →

Discuss a development

Tell us about the site.

A short description is enough to start. We’ll arrange a conversation about the development, your objectives and timings, then request plans and pricing if it makes sense to go further.

Looking to buy a new home? Development listings are on our local agency websites.

Discuss a developmentTell us about the site. Plans and pricing can follow once we’ve spoken.

Goes to Jack Wilson, Founder. Buyer enquiries for a specific development should go to the local agency.